ABC Taxis 247 — Month One Report

Advertising managed

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Across Meta and Google

Visits to booking pages

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Delivered by Meta ads

Cost per visit

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What each visit cost

Google Search clicks

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Live since 6 October

Where the month went

Work completed in each area. Pale bars are done but the proof is not attached yet.

—pieces of work

Where the money went

Advertising spend by platform.

Search, in three numbers

Before the work started, against after.

—times shown in Google each day

—clicks each day — the normal dip after a website move

—times this month's new pages have already been shown

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What is live now

—pages and articles live

—blog articles published

—booking signals measured

—campaigns tested

—ad platforms running

—social creatives produced

—search terms on page one

—of those in the top three

—Google reviews, up —

What happens next

1Repoint the addresses from the old website. One is still shown in Google constantly and sends almost nobody through — the fastest way to win clicks back.

2Connect enquiries to the campaign that caused them, so next month reports cost per enquiry instead of cost per visit.

3Put more behind the airport campaign and keep building the pages already earning search impressions.

Open before the review

None of this blocks today — it is what turns a reported item into a proven one.

Item	What is needed	Owner	Needed for

Meta spend

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28 Sep – 12 Oct

Times a Meta ad was shown

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Across three campaigns

Google spend

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6 – 12 Oct

Average cost per click

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Google Search

—Google Search click-through rate

—booking-page visits from Meta

—cost of each of those visits

Every campaign that ran

Results are counted in each campaign's own unit — landing page views, calls placed or clicks. Campaigns switched off were switched off on purpose.

Platform	Campaign	Optimised for	Results	Cost per result (GBP)	Spend (GBP)	Status

Reach is deliberately not totalled across campaigns — the same person can be reached by more than one, so adding them would overstate it.

Google ads, day by day

Clicks per day since the account started serving on 6 October. Hover for the day's cost.

What people searched before clicking

Every keyword in the Google campaign, by spend.

Keyword	Clicks	Cost (GBP)	CTR %

What this says

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Clicks from Google search

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1 Sep – 12 Oct

Times the site appeared

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1 Sep – 12 Oct

Daily impressions since the work started

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Against 1 – 22 September

Impressions earned by new pages

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Pages built this month

Search visibility, day by day

Bars are impressions, the yellow line is clicks. The dashed line marks the day the work started. 12 October is a part day, so its bar is short for that reason alone.

Pages earning search impressions

Every page Google showed. Pages published this month are in the list already.

Page	Clicks	Impressions	Avg position

What people searched to find the business

Type to search the full list.

Query	Clicks	Impressions	Avg position

Where the campaign pages now rank

Measured from Search Console, not estimated. Page 1 means an average position of 10 or better. Each row shows the best position reached and how many of that theme's search terms are already on page one.

—terms on page one

Theme	Standing	Best position	Best search term	On page one	Terms tracked	Impressions

—

What this says

—

Social creatives produced

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Channels carrying the work

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Facebook, Instagram, X and WhatsApp

Search terms on page one

—

— of them in the top three

TikTok campaign

Draft

Built end to end, waiting on the go-ahead

Social channels and proof

The live profiles the creatives were published to. Open any one to see the work.

Channel	Handle	Status	Open

Addresses taken from the links published on abctaxis247.co.uk. TikTok has no public link yet because the first campaign is still a draft.

What was produced

—

—creatives built for Facebook, Instagram and TikTok

—search terms sitting in the top three results

—

Found in AI answers

The business now comes up when people ask an AI assistant about taxis in Aylesbury — the questions the new pages were written to answer. This was shown live during the month, and it is worth trying yourself: ask ChatGPT or Google's AI answers for a taxi to Aylesbury Waterside Theatre or to Stoke Mandeville Hospital.

Marked as yours to verify rather than measured here — AI assistants give a different answer to each person, so there is no figure to report honestly.

Google reviews today

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Up from — at handoff

Reviews added this month

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Since the account moved across

New reviews per day

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Averaged over — days

Bookings carrying an email

32.7%

The ceiling on asking for reviews

The reviews journey

Where the reviews started, what was found in the way, and where they stand today.

—reviews gained

The same business across review sites

Google is the one local search uses, and it is healthy. The other two carry almost no reviews, which is why their scores look harsh — a dozen recent reviews would move either of them a long way.

Platform	Score	Reviews	What it means

Why reviews stalled before now

A review request can only reach a customer you have contact details for. The booking data for a full day showed an email address recorded on fewer than a third of jobs, so two out of three customers finish their journey and are never asked.

32.7%of bookings carry an email address

—reviews still gained, without any automated asking

Fix the capture and the same month's effort produces several times the reviews.

Deliverables verified

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Checked on the live site or in the data

Proof still to attach

—

Done, evidence pending

Pages and articles live

—

In the sitemap today

Booking signals tracked

—

Browser and server-side

Every deliverable

Verified means it was checked on the live site, in the ad account or in the exported data. Awaiting proof means it is done but the screenshot or export is not attached yet.

Workstream	Deliverable	Status	Date

Work shipped, week by week

Each bar counts the deliverables completed that week.

What is live on the website

Live pages and articles by area of the site.

Booking signals now measurable

Before this month only page views were recorded. Each signal is captured twice — in the browser and server-side — so ad blockers do not lose it. Volumes are left off until the Events Manager export is attached, so nothing here is an estimate.

Signal	What it records	Status

The pages themselves

Every indexable address on the site today.

URL	Type	Area	Last updated